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Sadly, many people have succumb to the snake oil that some shady SEOs are pushing. They say they have the secret to getting you top ranked in Google, Yahoo! and any other search engine in 7 days or less. They claim to have the bulletproof plan to solve all your SEO worries. All you have to do is pay 79.95 + tax and the nominal 19.95 shipping and handling charges.


The facts of SEO are not strange or mystical. They are clearly defined, well referenced and readily reproduced. Yes, it is quite possible to rank in 7 days, but don’t believe the hype and definitely don’t pay for an overnight cure all to solve your SEO woes. Instead, learn what is myth and what is fact. Learn where to begin your SEO journey, and where to continue it. Pick up the tools of the trade and begin to build a solid SEO campaign

Common Myths of SEO Debunked… Sort of

Myth: There is some mystical secret formula that SEOs use to calculate, analyze and optimize a website and/or web page.

Fact: Oh, there are formulas alright and some people even treat them as a secret, but they are far from mystical. Actually, most methodologies for analyzing SEO factors both on and off-page are very scientific. They are based on factors that can be readily quantified and often are defined on specific rule sets. As changes occur in search engine algorithms, so do these formulas. Complicated, perhaps, but there is nothing mystical here. With enough research and time, anyone can learn the very same formulas used by even the best SEOs.
Even so, you don’t have to invest years of research to learn the basic formulas that many SEOs use. There are many sites around the give the average webmaster an interface to these formulas in the form of web based tools, browser toolbars and desktop applications. Such tools are only a starting point and are useful for basic optimization; they do not replace the experience of a skilled SEO.


Myth: There is some complicated scientific method used to optimize a website and/or web page.

Fact: The scientific method, in itself is not complicated. As CJ Jenkins recently pointed out, the scientific method is very straight-forward and is most certainly applicable to SEO. However, how the scientific method is applied to your SEO campaign will differ on a per campaign basis. The main idea is to use a structured approach to determining the needs of the client, develop an approach to solve the need, test the proposed solutions, repeat as necessary and report the results.
Whenever possible and practical, the scientific method should be used when defining and working on a SEO campaign. This will allow for much more useful results.
Myth: There are prerequisites on authority you have to achieve before you can reach page one on any search engine.

Fact: Let’s look at this myth with an analogy. Have you ever played “king of the hill”? It isn’t always the biggest kid on the block to ends up the king and no king stays there forever. Usually, the most creative and resourceful kid is the one that ends up being king.



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